Have you heard about Project Wild Thing?
No, it has nothing to do with the hit song by The Troggs. Project Wild Thing is an initiative designed to get children out of their houses and into playgrounds and parks where they can have fun playing games, exercising on outdoor fitness equipment and frolicking with friends on exciting playground equipment. The sponsors of Project Wild Thing are trying to convince kids to sacrifice at least 30 minutes each day to step away from the computer, television or video game to get out into the fresh air for exercise of the old fashioned type – the sort of play and exercise that kids took for granted back in the days before the digital revolution changed everything.
More than 400 public and private organisations are supporting Project Wild Thing, and the massive national publicity and outreach campaign they are planning could have a significant impact on our kids’ play activities. It will, of course, be up to parents to encourage their children to participate in this intriguing outside play and outdoor fitness workout challenge. However, there is little doubt that once children truly begin to experience the joys of running about on ball fields and climbing, sliding and jumping around on shiny new playground equipment they will learn to crave the sunshine more and more.
Naturally, schools, non-profits and adults who care about the health and welfare of the coming generations will want to do everything they can to support this new campaign. According to RSPB research, only one in five kids aged eight to 12 have any sort of meaningful connection to the outdoor world these days, and the only way to change this sad statistic is to encourage children to step away from their computers, game consoles and tablets so they can finally discover what they have been missing. Of course, just getting kids out of the house will not be good enough if they do not have great destinations to visit, and that is why outdoor gyms and school playgrounds should be supplied with outdoor exercise equipment and playground equipment sold and installed by Caloo. No company makes better fitness machines or play structures than Caloo. When young people have the opportunity to use them, an enjoyable and productive experience is virtually guaranteed.
If it is exciting outdoor play or a stimulating outdoor fitness workout kids are seeking, they – and their parents – would be most wise to first and foremost seek out the Caloo brand name. The combination of Caloo’s outdoor fitness products and the inspiration provided by Project Wild Thing may be just what we need to fight the childhood obesity epidemic and get our kids outside to play.